Privacy Policy

Last updated: May 11, 2025

This Privacy Policy is meant to help you understand how Fueled collects, uses, and shares Customer Data to operate, improve, develop, and protect Fueled’s Services. This Privacy Policy applies to Customer Data processed as a result of access to or use by our developer customers, (“Developers”, “you”, or “your”) of the Fueled websites (“Website”), dashboard (“Dashboard”), our Platform ( “Platform”), related tools, and other products or services (collectively, the “Services”) provided by Fueled, Inc. (“Fueled”, “we”, “us”, or “our”).

Introduction

At Fueled, we value customer trust above all else. As such, we strive to help our customers, our customers’ end-users, and our Website visitors maintain control of their information. This Privacy Policy explains our information practices, the kinds of information we may collect, how we intend to use and share that information, and how you can exercise choices you may have in Customer Data.

Fueled processes three broad categories of personal information (known collectively as “Customer Data”):

  1. As a developer customer (or potential developer customer) of Fueled, you will need to provide us information to create an account and use the Services – we refer to this as “Customer Account Data.”
  2. As a developer customer, you may provide us with personal information of your end-users who use or interact with Your application that you’ve built on Fueled’s Platform or integrated with Fueled’s Services – we refer to this information as “Customer End-User Data.”
Fueled distinguishes between these categories of Customer Data because the direct relationship we have with you, our customer, is different than the indirect relationship we have with your end-users. If you are located in the European Economic Area, Fueled is the “controller” of your Customer Account Data and a “processor” of Customer End-User Data.

How Fueled Processes Customer Account Data

We, Fueled, collect and process your Customer Account Data:
  1. When you visit a Fueled public-facing Website like Fueled.io, sign up for a Fueled event, or make a request to receive information about Fueled or our products, like a Fueled’s white paper or a newsletter;
  2. When you contact Fueled’s Sales Team or Customer Support Team;
  3. When you sign up for a Fueled’s account and use our products and Services.

Broadly speaking, we use Customer Account Data to:

  1. Perform our contract with you;
  2. Pursue our legitimate interests to:
    • understand who our customers and potential customers are and their interests in Fueled’s products and Services
    • manage our relationship with you and other customers,
    • provide you with marketing materials,
    • perform research (including marketing research),
    • carry out core business operations such as accounting and filing taxes,
    • help detect, prevent, or investigate security incidents, fraud and other abuse and/or misuse of our products and services;
  3. Comply with any legal obligations we may have;
  4. Carry out other uses which you have consented to.

What Customer Account Data Fueled Processes When You Visit Our Website, Sign Up for a Fueled Event, or Make a Request for Information About Fueled and Why

When you visit our Website, sign up for a Fueled’s event or request more information about Fueled, we will collect information that you submit to us (e.g., through a web form) and we will also collect information automatically using tracking technologies like cookies. We collect this information to fulfill your request, to learn more about who is interested in our products and services, to advertise to you, and to improve our Services.

Information You Share Directly:

In some places on Fueled’s Websites, you can fill out web forms to ask to be contacted by our Sales Team, sign up for a marketing or a newsletter, register for a Fueled event, or take a survey. The specific personal information requested on these forms will vary based on the purpose of the form. We will ask you for information necessary for us to provide you with what you request through the form (for example, we will ask you for your email address if you want to sign up for an email newsletter and for your phone number if you want a member of our Sales Team to call you). We may also ask you for additional information to help us understand you better as a customer like your Fueled use case, your company name, or your role at your company. If you sign up to receive marketing communications from Fueled, like a newsletter, you can always choose to opt-out of further communications through a preferences page which will be linked from any marketing email you receive from Fueled. You may also contact our Customer Support Team to communicate your choice to opt-out.

Information We Collect Automatically:

When you visit Fueled’s Websites, including our web forms, we and service providers acting on our behalf automatically collect certain information using tracking technologies like cookies, web beacons, and similar technologies. We use this information to understand how visitors to our Websites are using them, which pages and features of the Websites are most popular, and to tailor and deliver advertisements. This helps us understand how we can improve our Websites and track performance of our advertisements.We may use Google Analytics to collect information regarding visitor behavior and visitor demographics on our Website and Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to https://tools.google.com/dlpage/gaoptout.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, please contact us at: Fueled, Inc.5141 Newton StreetDenver, Colorado 80221 support@fueled.io