Learn more about attribution tracking, customer data platforms, and strategies for leveraging first-party and zero-party data.
Comparing Fueled’s GA4 Connector with BigCommerce’s Native GTag Implementation
With Google set to sunset Universal Analytics in July 2023, BigCommerce merchants are hustling to find fast, robust ways to implement Google Analytics 4 for their storefronts. Learn more about Fueled’s free GA4 integration for BigCommerce.
Fueled Is Now Available For Direct Installation Via the BigCommerce Marketplace
Fueled, a purpose-built CDP for eCommerce, is now available for installation through the BigCommerce App Marketplace.
“Argh! My Attribution Analytics Don’t Match!” (Part 1 of 2)
Attribution analytics can be frustrating. Different tools often present wild deviations in conversion, revenue, and attribution reporting. But this isn’t always problematic. In fact, different attribution models can be a benefit — if you know how to use them.
Why (and How) DTC eCommerce Brands Should Own Their Own Data
Moving forward, the most successful DTC eCommerce brands will collect and operationalize their own first-party data. Here is how they will do it.
Unlocking a BigCommerce Superpower: BigQuery + DBT
BigCommerce’s native BigQuery integration is one of its most compelling features. But it’s underutilized. Let’s change that.
Third-Party vs. First-Party vs. Zero-Party Data Explained
You’ve probably heard that Apple, and soon Google, are cracking down on 3rd-party cookies and cross-website tracking scripts. But do you understand the differences between 3rd-party, 1st-party, and zero-party data?
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