From the

Blog

Learn more about attribution tracking, customer data platforms, and strategies for leveraging first-party and zero-party data.

Comparing Fueled’s GA4 Connector with BigCommerce’s Native GTag Implementation

With Google set to sunset Universal Analytics in July 2023, BigCommerce merchants are hustling to find fast, robust ways to implement Google Analytics 4 for their storefronts. Learn more about Fueled’s free GA4 integration for BigCommerce.

Sean Larkin

Sean Larkin

December 4, 20225 min read

Fueled Is Now Available For Direct Installation Via the BigCommerce Marketplace

Fueled, a purpose-built CDP for eCommerce, is now available for installation through the BigCommerce App Marketplace.

Sean Larkin

Sean Larkin

November 30, 20224 min read

“Argh! My Attribution Analytics Don’t Match!” (Part 1 of 2)

Attribution analytics can be frustrating. Different tools often present wild deviations in conversion, revenue, and attribution reporting. But this isn’t always problematic. In fact, different attribution models can be a benefit — if you know how to use them.

Sean Larkin

Sean Larkin

November 29, 20227 min read

Why (and How) DTC eCommerce Brands Should Own Their Own Data

Moving forward, the most successful DTC eCommerce brands will collect and operationalize their own first-party data. Here is how they will do it.

Sean Larkin

Sean Larkin

November 10, 20225 min read

Unlocking a BigCommerce Superpower: BigQuery + DBT

BigCommerce’s native BigQuery integration is one of its most compelling features. But it’s underutilized. Let’s change that.

Sean Larkin

Sean Larkin

October 7, 20224 min read

Third-Party vs. First-Party vs. Zero-Party Data Explained

You’ve probably heard that Apple, and soon Google, are cracking down on 3rd-party cookies and cross-website tracking scripts. But do you understand the differences between 3rd-party, 1st-party, and zero-party data?

Fueled

Fueled

September 21, 202210 min read

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